INTERNSHIP - CDPHE

CDPHE struggled to reach younger audiences with sexual health info. So I made their content relatable.

ANALYTICS REPORTING, CAMPAIGN DEVELOPMENT, COPYWRITING

CDPHE

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CDPHE .

PROJECT OVERVIEW

On average, meme style content EARNED 5x more users and earned 10x more shares than traditional posts.

I interned with the Colorado Department of Public Health & Environment (CDPHE) for eight months as a Marketing and Communications Intern. Their social account was under a year old and struggled to connect with a younger audience. Sexual health content is inherently dry, and Gen Z wasn't engaging with it. I proposed a shift to meme-style content, translating public health data into something relatable, engaging, and funny.

DIRECTED PAID MEDIA BUDGET - EXPANDING REACH TO 20,000 NEW ACCOUNTS

PRESENTED ANALYTICS TO 200+ EMPLOYEES AT MONTHLY MEETINGS

TRACKED PERFORMANCE THROUGH META BUSINESS SUITE

RESULT - 40%+ ENGAGEMENT. MEME STYLE CONTENT IS STILL THE FOUNDATION OF THE ACCOUNT TODAY.

CLICK HERE FOR FULL CAMPAIGN REPORT

FEATURED SOCIAL WORK:

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CREATION AND IMPLEMENTATION OF BRANDING KIT

AFTER: Cohesive. More trustworthy.

BEFORE: inconsistent. no clear voice or brand.